Key markets’ growth drives increased demand for Chinese

Industrial manufacturers face a formidable challenge: delivering profitable growth in a hypercompetitive, low-growth world. Sectors such as the chemicals sector are a cyclical business, closely tied to variations in countries’ GDP. Asia, and more specifically China with its GDP growth of almost double that of the rest of the world, therefore remains a bright spot in the manufacturing firmament.

RWS recently reported that China is now the leading patent filer by region. Key manufacturing sectors including chemicals, automotive and construction are all set to surge, driving growing local demand and increasing China’s market attractiveness for international producers, interested in China for its potential and growth rates.

Our strong and growing presence spanning multiple centres in China means we are ideally placed to support investors and companies operating in the Chinese market. RWS was one of the first translation companies in China. We set up a local office in Beijing in 2006.

The main services we offer in China include translation, proofreading and editing of legal and technical documents (including contractual documents, technical bulletins and manuals), marketing content for websites and PR activity, financial content for investment and training projects. We also provide an interpreting service to support companies in managing market research, training and investment opportunities.

Please contact us for more information on how we can support your activities in the Chinese market.

 

Make Thursday 19th October a date for your diary

Durham Oktoberfest is the North East’s premier engineering and manufacturing exhibition, designed for Procurement, Buyers, Engineers, Managing Directors, Project Managers and anyone genuinely interested in understanding more about this exciting sector.

The event, now in its tenth year focuses on showcasing Engineering and Manufacturing excellence in the North East with over 100 exhibitors including Eclipse Translations. Our team will be on hand to show how our specialist translators and interpreters can support export initiatives.

From localising video to overcome language barriers to ensuring translated documents comply with international regulations to providing interpreters for site audits and tender presentations, in our rapidly changing industrial and political landscape, we are happy to be part of the move to look for new opportunities.

So if you are planning a visit, please stop off at stand H83/84 – we have years of experience to share! Even better give us a call before to set up a meeting.

Northumberland companies demonstrate how to ‘Tackle’ the export market

Two Northumberland companies are evidence that while export is critical to their success, some of the very best customer service is actually on the doorstep.

Or, in the case of Alnwick-based Pure Fishing and Eclipse Translations, it is just the other side of the A1!

Both companies are longstanding and active members of the North East England Chamber of Commerce and have formed a strong working relationship based on their respective success in international markets.

Pure Fishing, which acquired Hardy & Greys, and its subsidiary Hardy Advanced Composites in 2013, has 12 brands that operate worldwide providing specialist fishing tackle and gear. The latter business, which was known as House of Hardy, has its origins in the 1870s when it started as a gunsmith before moving into fishing.

Demand for product across the breadth of its brand portfolio is continuous and growing. Alongside this the company has a rapid product development programme, which means that customers need to be made regularly aware of new launches and enhancements to existing products.

Al Cross, European marketing manager for Pure Fishing, said: “We need to communicate fresh updates on a regular basis with the primary languages being French, Spanish, German and Dutch, although we also occasionally use Italian, Polish, Portuguese, Czech and Slovak.

“The process has the potential to be complicated as we need to use a lot of technical terms and there are also a large number of different versions of a product. For example, in our Greys brand alone there are rods that cover fly, Carp, Coarse, Predator and Sea. When you then factor in product length, weight and style, there is a tremendous amount of detail that needs to be accurately translated. It is crucial that it is correct as it is on the basis of this information that customers make purchasing decisions.

“While we stretch out across the world, we are very much aware of our roots here in Northumberland and that as both a company and as people we are very much part of the community. Where possible, we always look to engage with local businesses and that is why we are so pleased to have developed a relationship with Eclipse Translations. It is another company that is deeply embedded in the region and is passionate about North East business.”

Eclipse provides translation services that cover all of Pure Fishing’s primary marketing channels including websites, catalogues, manuals and product specification sheets. To ensure accuracy of content, Pure Fishing has a dedicated team at Alnwick that is solely responsible for content updates and these are forwarded to Eclipse by file, in English, for translation.

Eclipse, which is this year celebrating its 20th anniversary, employs over 30 staff and supports an extensive network of language specialists based around the world. It is also part of one of the top 10 languages providers in the world, RWS Group.

The company offers dedicated support in over 50 languages, with its key services being translation, interpreting, localisation, subtitling and voiceovers. Sectors it operates in include chemicals, pharmaceuticals, legal, financial services, defence, manufacturing, automotive, government and energy.

Sarah Cross, contracts manager at Eclipse Translations, said: “Similar to Pure Fishing, we have a very strong focus on export markets but at the same time have a large number of clients based here in the North East of England. We believe that mix is very important to us as it makes us both very connected to, and an integral part of, the regional business scene.

“We enjoy a great relationship with the team at Pure Fishing and have developed a very structured approach to the work that we do for the business which helps ensure that activity flows as smoothly as possible and to the highest quality.

“The benefit of building a long term relationship is that we can develop interesting tactics that assist the process. For instance, on behalf of Pure Fishing we have built up a glossary of technical terms that are used across the different brands that we are able to call upon and share with our client as required. The level of time saving that this allows is considerable and means the client can get-to-market at as short a space of time as possible.”